See us at the 2024 JCK Las Vegas Show in the Plumb Club Pavilion Booth PC-430

Our company has been manufacturing diamond jewelry since 2000. We opened our Los Angeles distribution center in 2012 followed soon after by our office in New York City.

Our Mission

A few of our core competencies are in diamond bridal and diamond fashion jewelry, with gold, silver and platinum options. Our India and US based product development team is always studying worldwide market trends. In addition, we have the resources and experience to continually generate designs that are both beautiful and in demand.

Our Story

Our merchandisers, designers, CAD and model-making experts know how to make sure these designs can be produced to our high standards of workmanship. Our factory employs 650 workers and is operated to the highest standards of worker safety and ethical practices. We have been certified members of the Responsible Jewelry Council since 2014. We are also members of JBT (Jewelers Board of Trade), SGJMA (Seepz Gem & Jewellery Association) and GJEPC India.

Creating Brilliance

We service major and regional retailers as well as wholesale accounts. Our specialties include private label design collaboration, product customization, and just-in-time manufacturing of special orders with an unwavering commitment to meeting and exceeding our customers’ expectations.